A professional headshot can make a great first impression and make a person look more interesting and approachable in the eyes of others. Especially in business such a headshot can play a big part in connecting with potential clients. For personal branding the right headshot can make you stand out and help steer other people's perception of you in a positive direction.

Whether a person is in front of a neutral background or incorporating a relevant environment as the background, the focus ought to be on the facial expression, which is my primary focus of shooting any person - no matter how they feel about being in front of a camera.